THERE'S A VERY GOOD REASON WE MADE THIS AND IT'S HERE.
Talk about how this is where you come in and how your offer solves their problem. You want to have people feeling like "YEP, that's it, it's not that simple, that IS what I'm struggling with, maybe I do need this..." Go on for a little bit about this and take up all the space you need.
IT’s time you did something about it.